Senior Brand Manager, Anora

Anora is a leading wine and spirits brand house in the Nordic region and a global industry forerunner in sustainability. We have iconic brands and a clear ambition to support the development of a modern, responsible Nordic drinking culture. At Anora, we believe life is to be enjoyed, but not at the cost of our planet.

This position is a fixed-term parental leave replacement for approximately 1.5 years. It offers a unique opportunity to take ownership of one of the most iconic Nordic spirit brands and play a key role in shaping its future growth in international markets.

We are looking for someone who brings previous experience from, or strong motivation to work within, the alcoholic beverage, FMCG, or other regulated consumer goods industries. An understanding of brand building in regulated categories, combined with a genuine passion for consumer brands, will be highly valuable in this role.

Come and build a modern vodka category with us!

As Senior Brand Manager for Koskenkorva in the Global Spirits Brand Marketing Team, you will drive a variety of projects for one of Finland's most recognized spirit brands. In addition to Koskenkorva, the portfolio includes Linie Aquavit, an internationally recognized premium aquavit brand with a strong heritage and global market presence. You will be responsible for planning, developing, and implementing strategic and tactical marketing activities, as well as leading new product development projects to support the continued growth and profitability of the brand.

The position is based at Anora's headquarters in Helsinki as part of the Global Spirits Brand Marketing Team. Occasional international travel is expected.

Key Areas of Responsibility

• Co-develop and implement the brand strategy and create local brand plans for Koskenkorva Vodka's global markets
• Lead new product development projects from ideation to launch
• Develop below-the-line marketing toolkits in line with the brand strategy and communication platform (POS, events, digital)
• Analyze market data, manage pricing, and monitor competitor activity to identify growth opportunities
• Continuously optimize the product portfolio to maximize volume and profitability
• Create briefs for external agencies, freelancers, and internal creative teams
• Collaborate closely with sales, controlling, and other brand team members across the organization

Your Background

• Bachelor's or Master's degree in Business, Marketing, or a related field
• Minimum of 5 years of experience in brand development and brand building, preferably within FMCG, alcoholic beverages, or other regulated consumer product categories
• Strong interest in and motivation to work within the alcoholic beverage industry
• Proven experience in new product development and successful product launches
• Solid project management skills and the ability to drive multiple projects simultaneously
• Strong analytical capabilities and commercial mindset
• Excellent communication and collaboration skills with a passion for building successful brands
• Ability to work effectively in a matrix organization and international environment
• Fluent written and spoken English; additional language skills are considered an advantage

What We Offer

Courage to Explore

Work with iconic brands and play an important role in developing the business sustainably and intelligently. Join an exciting category with opportunities to build growth across international markets.

Innovation

Be part of a Nordic organization with global ambitions. You'll gain unique insights into the spirits industry while working with experienced colleagues across markets.

Energy to Inspire

Enjoy working in a dynamic and engaging industry with some of the most recognized local and international brands.

Interested?

Please submit your application and CV as soon as possible, at the latest by 28.8. We will review applications continuously throughout the recruitment process.

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